书的内容 :

Part I:  Making Money with Your Web Site

    Chapter 1.  Build It and They Will Come: Creating Popular Web Sites
        Section 1.1.  The Taxonomy of Success
        Section 1.2.  Popular Sites: Using Alexa
        Section 1.3.  How Much Content Is Enough?
        Section 1.4.  Presenting Content
        Section 1.5.  Content Architecture
        Section 1.6.  Action Items

    Chapter 2.  Driving Traffic to Your Site
        Section 2.1.  Creating a Plan and a Story
        Section 2.2.  Submitting Your Sites to Search Engines
        Section 2.3.  Working with Directories
        Section 2.4.  Becoming Popular
        Section 2.5.  Publishing Press Releases
        Section 2.6.  Syndication Feeds
        Section 2.7.  Using Email Lists
        Section 2.8.  Action Items

    Chapter 3.  Optimizing Sites for Search Engine Placement
        Section 3.1.  How Your Site Appears to a Bot
        Section 3.2.  Excluding the Bot
        Section 3.3.  Meta Information
        Section 3.4.  Creating a Site with SEO in Mind
        Section 3.5.  Avoiding Overly Aggressive SEO Practices
        Section 3.6.  Action Items

    Chapter 4.  Making Money with Affiliate Programs
        Section 4.1.  Kinds of Ad Programs
        Section 4.2.  Understanding Affiliate Programs
        Section 4.3.  Working with an Affiliate Program
        Section 4.4.  Action Items

    Chapter 5.  CPC Advertising
        Section 5.1.  CPC Terminology
        Section 5.2.  Understanding Contextual Relevance
        Section 5.3.  CPC Program Vendors
        Section 5.4.  Placing CPC Ads on Your Site
        Section 5.5.  Action Items

    Chapter 6.  Profiting from Adult Sites
        Section 6.1.  Creating Adult Sites
        Section 6.2.  Making Money with Advertising
        Section 6.3.  Publicizing Your Site
        Section 6.4.  Action Items

Part II:  Getting the Most from AdSense

    Chapter 7.  Understanding Google, AdSense, and AdWords
        Section 7.1.  The Syntax of a Google Query
        Section 7.2.  Google's Parts
        Section 7.3.  Automated Ad Brokering: AdSense and AdWords
        Section 7.4.  Action Items

    Chapter 8.  Working with AdSense
        Section 8.1.  Applying for an AdSense Account
        Section 8.2.  Setting Account Options
        Section 8.3.  AdSense Content and AdSense Search
        Section 8.4.  AdSense Ad Settings
        Section 8.5.  AdSense Search Settings
        Section 8.6.  Action Items

    Chapter 9.  Making Sense of AdSense
        Section 9.1.  Ad Performance
        Section 9.2.  Search Performance
        Section 9.3.  Your Earnings
        Section 9.4.  Tools Beyond AdSense for Tracking
        Section 9.5.  Action Items

Part III:  Working with AdWords

    Chapter 10.  Using AdWords
        Section 10.1.  Signing up for an Account
        Section 10.2.  Creating and Editing Ad Campaigns
        Section 10.3.  Ad Groups
        Section 10.4.  Site Targeting
        Section 10.5.  Getting a Client Manager Account
        Section 10.6.  Action Items

    Chapter 11.  Improving Campaign and Ad Group Performance
        Section 11.1.  Monitoring Your AdWords Activity
        Section 11.2.  Optimizing Your Ads
        Section 11.3.  Modifying Your Campaigns
        Section 11.4.  Action Items

    Chapter 12.  AdWords Reporting and Conversion Tracking
        Section 12.1.  Using AdWords Reports
        Section 12.2.  Working with Conversion Tracking
        Section 12.3.  Action Items

Part IV:  Using the AdWords APIs

    Chapter 13.  Understanding the AdWords API
        Section 13.1.  Introducing the AdWords API
        Section 13.2.  Working with the AdWords API Web Service
        Section 13.3.  The AdWords API Services
        Section 13.4.  Signing up for a Developer Token
        Section 13.5.  Action Items

     Chapter 14.  Programming the AdWords API
        Section 14.1.  Using the AdWords API with PHP
        Section 14.2.  Creating the Campaign Web Service Client
        Section 14.3.  Creating a Campaign
        Section 14.4.  Creating an AdGroup
        Section 14.5.  Adding an Ad
        Section 14.6.  Adding Keywords
        Section 14.7.  Verifying Your Creation
        Section 14.8.  Action Items

    Chapter 15.  Navigating the AdWords Objects Hierarchy
        Section 15.1.  Working with the AdWords API Web Services
        Section 15.2.  Creating Authentication Information
        Section 15.3.  Iterating Through the AdWords Hierarchy
        Section 15.4.  Action Items

    Chapter 16.  Keyword Estimation
        Section 16.1.  KeywordEstimatorService Messages and Responses
        Section 16.2.  Keyword Requests and Estimates
        Section 16.3.  Getting User Information
        Section 16.4.  Returning the Keyword Estimate
        Section 16.5.  Action Items