sjft 发表于 2006-8-8 16:24:27



再发一本老书,目录如下。觉得有用的话就买吧:)

Table of Contents

$$ Resale Rights $$....................................................................................................................... 2
Unadvertised Bonus...................................................................................................................... 2
“Want To Watch How It’s Done?”................................................................................................ 3
About the Authors......................................................................................................................... 4
About the Authors......................................................................................................................... 5
Table of Contents.......................................................................................................................... 6
Important – READ THIS FIRST!....................................................................................................8

Week 1 – Getting Online and Ready for Business...................................................................10
Day 1 (Monday) -  “Why are you going online” &  Preliminary domain name selection......10
Day 2 (Tuesday) - Physically setting up shop online. .............................................................28
Day 3 (Wednesday) - Site building begins................................................................................49
Day 4 (Thursday) - Begin writing your sales letter...................................................................62
Day 5 (Friday) -  Write the copy of the sales letter...................................................................74
Day 6 (Saturday) -  Pull the sales letter together and  post it on the website.......................87
Day 7 (Sunday) - Website posting and “surf” day...................................................................94

Week 2 – Laying the groundwork for Marketing Online........................................................102
Day 8 (Monday) - Start creating the Autoresponder sequence for your site ......................102
Day 9 (Tuesday) - Write your autoresponder sequence and  install it on your site...........106
Day 10 (Wednesday) - Start laying groundwork for  “Targeted Traffic” to your site.........112
Day 11 (Thursday) - Final edit on the sales letter and write titles and descriptions for pay
per click links.............................................................................................................................122
Day 12 (Friday) - Submit your site to Yahoo, Dmoz and  the “major” Search Engines.....126
Day 13 (Saturday) - Google Ad Words ....................................................................................141
Day 14 (Sunday) - Ezine Marketing..........................................................................................149
Almost “Halfway Point” Summary...........................................................................................152

Week 3 – Lay the Groundwork for Traffic...............................................................................158
Day 15 (Monday) - Begin marketing to ezines........................................................................158
Day 16 (Tuesday) - Write your ezine Article and have it edited............................................163
Day 17 (Wednesday) - Submit your article and start  researching forums .........................176
Day 18 (Thursday) - Forum Posting to Discussion Boards,  “Run your Numbers”, Catch Up
.....................................................................................................................................................180
Day 19 (Friday) - Start looking for potential JV partners.......................................................187
Day 20 (Saturday) - Write your JV approach letter.................................................................190
Day 21 (Sunday) - Surf to find more potential JV partners...................................................193

Week 4 – Get Ready for Serious Traffic..................................................................................195
Day 22 (Monday) - Send your JV Approach letter, check ezine performance, run a “stand
alone” ezine ad..........................................................................................................................195
Day 23 (Tuesday) - Follow Up on JV Approach Letter...........................................................198
Day 24 (Wednesday) - Time to “Up-sell”.................................................................................203
Day 25 (Thursday) - Launching your affiliate program..........................................................209
Day 26 (Friday) - “Announce” your affiliate program............................................................212
Day 27 (Saturday) - Set the stage for More Traffic!................................................................215
Day 28 (Sunday) - Catch Up / Surf for Ideas day....................................................................218

Week 5 – “Roll-out” your business!........................................................................................220
Day 29 (Monday)  - Write “endorsed mailing” to your own list............................................220
Day 30 (Tuesday) - Send out your endorsement email .........................................................227
Day 31 (Wednesday) - Prepare Article #2 for submission to your ezine list.......................230
Day 32 (Thursday) - Submit Ezine Article #2..........................................................................232
Day 33 (Friday) - Survey customers about new product ideas.............................................233
BONUS Day 34 (Saturday) - “Linking Strategies”..................................................................236
Conclusion - Where do we go from here?..............................................................................246


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