看的wordtracker上面的文章，总结如下：, e/ v1 g7 O; n) \0 _4 ]" c
1. 关注你的主关键词和次关键词：
: U9 o* n) d' Z9 f/ ^8 L 不要在你网站不同的页面使用相同的关键词。2 A4 |8 s7 I- u
对于主关键词和次关键词，你可以遵循下面的优化过程：
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I.找到相关利基关键词:
1 T% p/ `" M; B0 [( ] _: J 这个方法有很多，查看对手网站文章，找到你需要推广的产品描述、使用工具搜索等等）7 y! O6 H4 `( d
II.评估你的利基关键词 :
' y% S! U1 T1 e; d 评估的内容有： 利基大小，竞争大小，目前的流量, 目前的销售情况( W( s( e9 z9 R! r
可以使用wordtracker tool， eg:8 ~# T, d9 G- M0 E& M, P, [% @
7 v/ D0 H, X, ?4 h+ k III.按照优先次序排序你的关键词列表， 可在excel列出表格进行分析，eg:: d; \$ `& J) S$ F0 d' u
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6 v$ [7 M, e3 [2. 使用效果好的长尾关键词, @7 z) T* Z7 b" C# R
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3. 在下面这些位置上使用目标关键词。• Page title tag# e3 F/ r7 ]4 i
• Description tag3 Y: y# W% L$ z8 F% N
• Headlines, sub-headlines and body text
0 d0 S d3 r; C+ n7 I4 J/ B% u• Internal and external links! J* W) ^& Z- w) ~% Q% C9 b4 [# D
• Image names and alt tags 4. 写大约1000字的新内容，关注一个主题和匹配长尾关键词4 J. K& s7 G/ P7 r& B8 y+ @
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" a general rule a good knol will be longer than a typical web page. Because knols are meant for readers who want more detail on a subject, they should be more in-depth than most web content"" [; v& U# t; w$ v
----- google knol的建议9 Q: A& b X' o, J$ D. M
' t) h+ s" ~; d" u# e. z5. 建立一些链接（inbound link, backlinks)! f Y1 Q1 h4 v8 D7 c0 L' q' W
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6. 优化页面需要check的列表：(这些就不翻译了，直接看比较容易懂）• Start with a keyword strategy for your whole site
1 q$ N: ?, v1 R( h. F• Plan a structure for your site's content6 } ~6 B' R+ a1 p! y t/ ?
• Choose primary and secondary target keywords5 i2 }* W3 [% H0 {& J i
• Enter your target keywords into Wordtracker to find long tail keywords, similar keywords and related keywords. Take a free 7-day trial here.
- u. K2 |7 f/ ]1 M' b& ^- G• Write natural copy, focused on one subject, using singular, plural, similar (in meaning) and related (associated with) keywords% L- ]* z) t% e2 T; U* j
• Page title tag# U1 r: R; a6 K, y8 W8 V0 B
• Description tag
3 u- I2 ~# }" E" S% c% c! H) @• Headlines
" Z0 |) I, L, w$ V# r• Sub-headlines d5 j4 k9 H4 ?% W$ f$ d
• Internal outbound links (to other pages on your site)7 ^5 a. G! M# x- c! d7 `4 y
• External outbound links (to other sites)* C+ ?2 u- L+ F9 S2 ^, m
• Image names and alt tags
! J( S& q* |! Z Z _! A8 P• Internal inbound links from related pages and your home page
& h/ e% }. D, U0 s: J l% M$ m• External inbound links from other sites $ N3 u- v( Q6 Z0 \" {& K; W
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发表于 2013-9-5 20:59:13
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