|
发表于 2013-11-12 11:05:29
|
显示全部楼层
roror999 发表于 2013-11-11 01:28
这文章中提到的OTO,是什么意思
我一时没想明白,谢谢了先
OTO generally stands for one time offer. You usually see this as an upsell strategy to an offer. Here's what usually happens during the process, you buy a product or service for a low entry price like $29 or $39, somewhere in that area. Once you get "in the door" you are offered a OTO. Marketers call it this so you get the feeling that you need to buy, after you decline it won't be offered again. It's a marketing ploy that works well. Is it alway a good idea to jump into these OTO's, that depends on you.
|
评分
-
查看全部评分
|