Table of Contents
DISCLAIMER ............................................................................................... 3
EARNINGS DISCLAIMER ............................................................................... 3
PERSONAL USE ONLY .................................................................................. 3
About the Authors .................................................................................. 4
Table of Contents ................................................................................... 5
Amazon Pre-sell Mastery ....................................................................... 6
Problem/Solution Focused Web Page = More Ways Into A Niche ................. 6
Problem/Solution Focused Web Page = Visitor Trust = Presold Visitors = More Sales ............................................................................................... 7
1) The “How To” Pre-Sell ....................................................................... 8
The Pre-Sell Content: Soften Your Sell .......................................................... 8
Example: ................................................................................................. 8
The Niche Side Door: ................................................................................... 9
2) The “Best/Top Rated” Pre-Sell ........................................................ 10
Keys to Writing the Pre-sell Content: .......................................................... 10
3) The “Vs/Or/Compared to” Pre-Sell .................................................. 12
“P90x vs Insanity” ..................................................................................... 12
Creating The Pre-Sell Content ..................................................................... 14
1) Compare and contrast two products. ................................................... 14
2) Compare and contrast two sub-niches of a niche. ................................ 15
4) The “Cheap/Discount” Pre-Sell ........................................................ 16
5) The “Review/Reviews” Pre-Sell....................................................... 17
The Pre-Sell Content: ................................................................................. 17
6) The “Multi-Concept” Pre-Sell ........................................................... 19
7) BONUS NICHES- The “Holiday Gift” Pre-Sell.................................... 21
Conclusion ............................................................................................ 22
Know Your Niche! ...................................................................................... 22