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国外牛人分析排名最重要的因素，就像月光所说，要想方设法把客户的motivation变成action，在这方面有很多可以做的。
文章摘录如下：
We often get so caught up in the minutiae of the algorithm that we forget all this effort serves a single purpose:
Satisfy the user.
This isn't a touchy-feely post that says "Make great content and visitors will come" or "Delight your customers and magic will happen."
It's not magic. Satisfaction is an actual ranking factor.
Unlike other ranking factors, this one is hard to measure because it's based almost entirely on search engines' own internal data — something they don't share. We do know search engines both measure and reward satisfaction in very significant ways. In fact, I highly suspect satisfaction is one of Google's most important metrics used to judge the performance of its own search results.
It's easy to tweak a keyword. It's much harder to stop visitors from clicking the back button on your website when they don't find what they were looking for. Satisfaction is very difficult to game; perhaps that's why search engines place so much emphasis on it.
How Google measures and predicts satisfaction
User behavior in search results：If people type something and then go and change their query, you could tell they aren’t happy," he says , "If they go to the next page of results, it’s a sign they’re not happy."
Search quality raters:In 2012, Google released an abbreviated copy of its Search Quality Rating Guidelines to the public. A version of this document is used by Google's small army of Search Quality Raters to evaluate search results.
Panda:Panda gives Google the ability to predict user satisfaction — modeled on actual human surveys — and apply it to every site in its index.
What can we do?If search engines measure user satisfaction and employ it as a ranking factor, our goals as search marketers are to:
- Create highly satisfying experiences so that users don’t return to search results to pick another URL.
- Build sites that meet Panda’s expectation of high quality.
- Surprise and delight our visitors so that they seek us out again and again.
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发表于 2013-7-13 09:40:10
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好文大家看嘛~~~~~~
