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本文摘自How To Start An Internet Business一书,对建站过程提出了自己的建议,新手可以看看
Attention:
This is by no means a complete list, nor is it mandatory to go through every step. This is
simply a generalized strategic breakdown of what works in online marketing and is typical of how an Internet business is set up.
1.
Select and purchase the most appropriate domain
name(s).
2.
Select and purchase the most appropriate website hosting
package for your site.
3.
Build the website(s).
4.
Develop a clear differentiation strategy (pick a niche)
that positions you in the marketplace as unique and an
expert in your field.
5.
Write benefits-laden, customer-focused, sales copy to
match the strategy in step four.
6.
Implement a payment processing system to accept online
and offline purchases if required.
7.
Create “free” content to offer your target audience that
soft-sells your expertise, establishes your credibility and
builds your contact list.
8.
Set up autoresponder series to distribute your free
content and capture email addresses to build a list of
prospects.
9.
Implement Pay-Per-Click search engine advertising
campaign(s) to bring in traffic.
10.
Optimize your web pages for search engines so in a few
months your site starts to enjoy free traffic from Google,
Yahoo! and MSN Search.
11.
Proactively work on search engine optimization including
building backlinks, adding new content and networking
online.
12.
Tweak all the above so that conversions (new customers)
increase and consequently profits increase.
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