看的wordtracker上面的文章,总结如下:
0 r8 {# d( N6 [* Z+ q# S1. 关注你的主关键词和次关键词:6 X; M3 U$ f. c! R" I7 B" A
不要在你网站不同的页面使用相同的关键词。( ^, a; B$ t6 n1 L' z8 b4 V* e
对于主关键词和次关键词,你可以遵循下面的优化过程:
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/ o: A- l1 H; X3 w1 F3 m+ a; y0 A I.找到相关利基关键词:
* H' H' k2 `" }6 K* ^6 J 这个方法有很多,查看对手网站文章,找到你需要推广的产品描述、使用工具搜索等等)
3 f$ T7 [4 Y/ ^" `' e II.评估你的利基关键词 :
- G i0 y# g& x; h 评估的内容有: 利基大小,竞争大小,目前的流量, 目前的销售情况7 f, m+ K7 l. t' L
可以使用wordtracker tool, eg:
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% |+ w, W9 a' }* k0 T% Q III.按照优先次序排序你的关键词列表, 可在excel列出表格进行分析,eg:
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( m: @6 L/ D$ M0 ~) r2. 使用效果好的长尾关键词6 s( P5 g% A* k' r
( c& x/ g+ m1 b( d, _7 H3. 在下面这些位置上使用目标关键词。• Page title tag$ w3 E( x. @; y
• Description tag+ T" K. ^7 {$ _
• Headlines, sub-headlines and body text
; e% S8 O- L3 I1 M8 ^* M• Internal and external links
2 ^: I7 t5 t x) S: ]& b) d• Image names and alt tags 4. 写大约1000字的新内容,关注一个主题和匹配长尾关键词3 v: N0 \! o9 Y# Q* U
) O5 t4 w9 c2 d" a general rule a good knol will be longer than a typical web page. Because knols are meant for readers who want more detail on a subject, they should be more in-depth than most web content"; `1 z, t9 r6 a0 k, @ s
----- google knol的建议
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7 ~% m* ?# v5 u$ O1 l5. 建立一些链接(inbound link, backlinks)
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6. 优化页面需要check的列表:(这些就不翻译了,直接看比较容易懂)• Start with a keyword strategy for your whole site$ \/ V* h$ U7 t) }
• Plan a structure for your site's content4 Z: n3 H3 d4 {8 C, C0 e+ Q% p
• Choose primary and secondary target keywords
# ?( S+ J0 g" N* `# k) k• Enter your target keywords into Wordtracker to find long tail keywords, similar keywords and related keywords. Take a free 7-day trial here.
1 Z2 m. N5 |! l# K* h• Write natural copy, focused on one subject, using singular, plural, similar (in meaning) and related (associated with) keywords
; A9 `& `! f9 N! k5 U• Page title tag( ^9 u; |* K u0 ^& p I( b
• Description tag# Z, H) b: w7 N" G/ u
• Headlines
9 u7 s% K1 A' e! o5 J7 m3 g0 H• Sub-headlines
4 a) t+ B; a# R: ^& _• Internal outbound links (to other pages on your site)( ]6 i7 E* U0 o' X" J; d) B
• External outbound links (to other sites)( ]$ D# I0 u6 k* }( E$ W
• Image names and alt tags+ X0 U) ]6 W/ _9 A' k; r/ S3 q% E, e6 P
• Internal inbound links from related pages and your home page
9 P, N0 B' Y {" J4 {+ K• External inbound links from other sites
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