看的wordtracker上面的文章,总结如下:
. j, u6 [8 Q4 ^; }6 C1. 关注你的主关键词和次关键词:
* A" S' C5 C$ c0 B2 }: _ 不要在你网站不同的页面使用相同的关键词。
# S/ L, ^1 _1 ?! R3 k 对于主关键词和次关键词,你可以遵循下面的优化过程:6 S) G$ ]+ H: T) ]) F) Q
5 U, K* P* F2 @7 J6 |
I.找到相关利基关键词:' {5 w% o, }; w( }& X7 m
这个方法有很多,查看对手网站文章,找到你需要推广的产品描述、使用工具搜索等等)7 w2 v* k& `/ |; M/ v4 W
II.评估你的利基关键词 :6 i0 W6 \9 \8 c3 M
评估的内容有: 利基大小,竞争大小,目前的流量, 目前的销售情况
V3 ^" C( s) A9 E9 v 可以使用wordtracker tool, eg:
1 V( `; D: S! N; E* K7 g0 z, e & x, h, h0 G7 W. V* j# M
III.按照优先次序排序你的关键词列表, 可在excel列出表格进行分析,eg:6 U1 I$ {* D6 Z; z$ o' K
* f, U( e$ [ h7 j0 G- [. _( i
& C% @, C: W# Z% V$ a2. 使用效果好的长尾关键词
0 c" z/ V8 n& w4 h0 t% N3 Y9 B/ D
3. 在下面这些位置上使用目标关键词。• Page title tag: o1 s, B. J4 Y% w
• Description tag6 U* J, A2 }8 F7 U3 z
• Headlines, sub-headlines and body text
" k! n1 Y8 {$ o) ^0 W- _• Internal and external links
/ [9 O1 K, W& u2 d0 D• Image names and alt tags 4. 写大约1000字的新内容,关注一个主题和匹配长尾关键词
# |6 H" P' Z6 D" [/ S' M2 B1 X! Y& m' f5 C! g% v+ N( @
" a general rule a good knol will be longer than a typical web page. Because knols are meant for readers who want more detail on a subject, they should be more in-depth than most web content"
5 V4 h/ V2 P* l& e! y2 _2 s ----- google knol的建议) |( m. R$ l8 d9 l2 K, Y
% C/ _ q2 n" r. J5. 建立一些链接(inbound link, backlinks)& X/ R6 _6 {! k+ S" S
# v* n* s, D: B+ g" X6. 优化页面需要check的列表:(这些就不翻译了,直接看比较容易懂)• Start with a keyword strategy for your whole site
' [" M$ d0 T! `. ]9 U" l• Plan a structure for your site's content
7 F: `9 h# o( h, b• Choose primary and secondary target keywords
# r2 Y# p4 l' s6 c1 A- k• Enter your target keywords into Wordtracker to find long tail keywords, similar keywords and related keywords. Take a free 7-day trial here.; M* A: q4 C" ~5 W+ ?8 {( p
• Write natural copy, focused on one subject, using singular, plural, similar (in meaning) and related (associated with) keywords r& h7 z) I- v3 u5 {+ p! P
• Page title tag
! b2 p( o# S* a6 N9 ]% ~" T6 o7 G• Description tag( F( o" M* |& N; N" x7 z
• Headlines
& i& H2 e- `9 E" E0 V8 a0 \• Sub-headlines
- E4 ~% A1 q1 v9 l5 J8 n• Internal outbound links (to other pages on your site)7 k& [! v+ |/ J# C& [( f" n0 b
• External outbound links (to other sites)6 Y. m8 C/ N I; G2 S6 w
• Image names and alt tags" x8 Y% _; d; J. ]
• Internal inbound links from related pages and your home page
! W" P* K6 I$ B* C, p9 q( D$ o6 i• External inbound links from other sites . f2 G' e5 t$ W! r q3 k
) S6 t7 R$ C4 v9 p/ M v, z3 r7 J
|