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发表于 2014-1-25 22:25:20
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我把那个网站的分析结果复制过来
( U. G5 ?5 @5 _/ s Z7 z1 rPanda 24 - Big Update (59.8 %)
/ j6 G5 C' S8 E1 y SGoogle announced this update with little fan fare. Google said that it impacted roughly 1.2% of websites. However, we've seen big swings for nearly every website that signs up for Fruition's penalty checker. ! r, N' X+ |5 v
The following questions appeared sometime ago when looking at Panda updates and are applicable to this update as well.
+ |' D4 ~# I+ U" ^' L# o. u• Would you trust the information presented in this article? 4 s" q; }" u4 H5 F% C8 ^ w% H
• Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
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Penguin 2.0 (94.7 %)# Q7 b8 T: ?1 g
Penguin 2.0 has been released. Discuss what you're seeing on our Penguin page (Note that you'll have to login again using your Google account. This is on purpose to help completely isolate data and logins).
' s/ p3 p# E4 HWe will continue to update this post as we see the rankings shake out. 5 ?& P6 y5 y$ | q. J1 F
5 `; f. P5 L, e( ?* F a& r4 wHummingbird (80.7 %)! ^: A3 F4 a. p9 c8 e: ]5 M2 R
Reported by all of the major SEO blogs but no comment from Google until a month after the fact. Interestingly, the same day of the unreported update Matt Cutts (a Google engineer) sent out a tweet asking for feedback on small websites that are not doing well in Google. Sure enough, we're seeing that small websites were impacted negatively. This update likely went after websites that had thin content, little traffic, but great designs, and ranked well for specific phrases. The way out of this penalty is to add good content to your website. ! N8 E6 B w- X6 x. n0 ^: K
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Panda(ish) Google Holiday Update (99.5 %)
( g3 S+ K0 C) r, s+ X- B7 c. g9 f/ uGoogle rolled out an update on December 19th. Google said they "try" to minimize major updates during the Holidays but this is the second year in a row of a good sized update in the weeks leading up to the Holiday season. # |: h5 l- _7 U% z+ z8 N: v* m. b; F
Comparing specific websites that were impacted this appears to be more consistent and related to Panda (onsite) vs Penguin (offsite).
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原因分析
! P' ?8 @! m7 [% b8 Z( I( w1、 内容太少
l! ^- `' Q" a2、 高广告比例(首屏为广告,内容少)8 _& h3 A6 `# b$ H1 Z
3、 购买链接& i6 X3 R7 u- |5 @* K8 U$ G4 f8 G
提高方式7 {! c1 D- N& H, X2 g+ {
1、 提高内容质量
( h8 n1 M; ]- d" p2、 改变广告比例,增加首屏的内容9 m7 V; o2 h% _, X! r
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