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Name / True EPC / Payment Type / Business Type / Cookie Life
Structured Settlement Alliance / $ 4.42 / Lead: $40.00 / Investment / 45 days
Merrick Mattress / $ 2.88 / Sale: 10.00% / Furniture / 45 days
GetSmart / $ 2.64 / Sale: $10.00 - $45.00 / Loans / 14 days
StartLogic / $ 2.61 / Sale: $100.00 / Web Hosting/Servers / 120 days
LendingTree / $ 2.51 / Lead: $0.00 - $55.00 Loans / 120 days
LowerMyBills.com / $ 2.45 / Lead: $8.00 - $32.00 / Loans / 45 days
TheLoanPage.com / $ 2.32 / Lead: $25.00 / Loans / 120 days
Sandals & Beaches Resorts / $ 2.28 / Sale: 4.00% / Hotel / 90 days
CitiFinancial / $ 2.26 / Sale: 100.00% / Loans / 30 days
Esurance Auto Insurance / $ 2.07 / Lead: $5.00 / Personal Insurance / 30 days
Some commentary:
On the whole, the average EPC across all of the categories is .21, which is definitely lower than I?m used to seeing. The gap between average Pay-Per-Lead and Pay-Per-Sale has also widened considerably, with PPS at .23 and PPL at .46, double for Lead over Sale. Take PPL over PPS in a heartbeat.
The top category in EPC is Investment with $1.02 EPC, followed by Loans at .74 and Financial Services at .72. |
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