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Pay Per Impression(CPM) --基础篇(2)

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发表于 2006-9-28 14:10:01 | 显示全部楼层 |阅读模式


CPM

Cost per thousand impressions.


Information


The CPM model refers to advertising bought on the basis of impression. This is in contrast to the various types of pay-for-performance advertising, whereby payment is only triggered by a mutually agreed upon activity (i.e. click-through, registration, sale).

The total price paid in a CPM deal is calculated by multiplying the CPM rate by the number of CPM units. For example, one million impressions at $10 CPM equals a $10,000 total price.

1,000,000 / 1,000 = 1,000 units
1,000 units X $10 CPM = $10,000 total price


The amount paid per impression is calculated by dividing the CPM by 1000. For example, a $10 CPM equals $.01 per impression.

$10 CPM / 1000 impressions = $.01 per impression

[ 本帖最后由 段续风 于 2006-9-28 17:47 编辑 ]
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