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A week ago Google disabled IncrediMail’s adsense account and the stock price of the public company, which relies heavily on Google revenue, promptly tanked.
Today they were given a stay of execution: “Google and IncrediMail are now co-operating with the goal of resolving any remaining compliance issues, if any.”
What happened? Neither side is going to say. But it’s a safe bet thatsome significant level of click fraud was occurring on IncrediMail;it’s the only robvious eason Google would have to ban them.
Will IncrediMail’s stock price fully rebound? I’m betting it won’t -investors are all too aware, now, of IncrediMail’s reliance on a singlerevenue partner. Keep an eye on the stock and we’ll see if I’m wrong. |
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