看看一个老外高手是如何教学生的

hahaqu123

我是一个乐于助人的人，新手请仔细看看下面的文字，或许会对你有很大帮助。
别说看不懂，英文不好的可以歇菜了，离这行远点。

Guelph is the city where my brother-in-law (his name is Waseem) attends university. It is
about 1.5 hours south-west of Toronto.
The whole idea was to have my brother-in-law stay with me during the summer and see
that if he could replicate any of my successes.
The college degree that he is completing is in human resources management and he may
have taken only one marketing course in his college life.
He had absolutely no prior Internet marketing experience.
Zip. Zada. Ziltch.
All he knew was that I was making large amounts of money every day.
It wasn’t after months when I started talking to him about pay per click did he realize
what I was doing.
Based on what he heard in the past, he thought I was in the “paper clip” industry.
No bro, it is “pay per click.”
I cut him a deal and said that I would teach him all my methods and see if I could get him
to make money.
Not only could I prove to myself that this stuff is teachable and write an entire course on
it, I figured I could get an awesome testimonial from my brother-in-law if I ever did
release a course.
So he came to my house in mid-May 2006. I was to be his mentor and he was to be the
apprentice.
Basically, I was Yoda and he was Luke Skywalker as he kept insisting.
I made a phone call to one of my favorite affiliate managers and had him approved for
Primary Ads CPA network in about 24 hours.
I have a white board in my office, so I sat him down and started from scratch.
I explained to him:
1. What CPA lead offer was.
2. What a CPA Network was
3. What a pay per click search engine was.
23
I drew out on the white board the concept of driving paid targeted traffic to CPA lead
offers and making money.
We converted half of the my baby son’s room into a small office so my brother-in-law
could work from there on a separate computer.
I told him to open up an Google Adwords account and pick an offer from Primary Ads to
promote.
The guy is a fanatic about cars (especially luxury cars) so he picked out a car quote lead
offer that was paying about $6.25 a lead.
I told him the basics of doing keyword research and setting up a Google ad.
He used a software tool called Key××d ××te by Brad Callen to research his keywords
and went about setting up ad groups.
I told him to keep the keywords within each group very specific and targeted towards the
theme of the ad group.
For example, and Honda related keywords should be in a Honda ad group so that we
could write a targeted ad for prospects looking for Honda quotes.
He then set about creating his ads and ad groups quietly while I worked in my office.
Big mistake.
I had basically thrown him into a lake without giving him enough swimming lessons.
He started getting clicks coming on his ads, but NO conversions.
More clicks kept coming, but NO conversions.
I started thinking to myself, okay well this is a crap offer.
** Note **
In my experience, around 7 out of 10 campaigns you start will either breakeven or not be
profitable at all. No big deal. Mo need to cry over spilled milk. Just move on to another.
** End of Note **
Then I realized a couple of things. I logged into Primary ads and discovered that the car
quote offer lead stats were not real time and that we would have to wait until the next day
for those leads to be imported into the network stats.
24
Okay I said, that is one reason why we are not seeing anything.
Then I logged into his Google Adwords account and was stunned at how badly written
his ads were.
Dude, you need Copywriting 101.
His click-thru rates were not very good, so I told him to rewrite his ads from his
prospect’s point of view and try to make it more benefit oriented.
At the same time, I told him to start other easier campaigns such as the ones that only ask
for a zip code or email address.
Here is where things got really screwed up.
Whenever he set up another ad group, Google would charge outrageous minimum bid
prices. For a particular CPA lead offer he wanted to promote at a $1.25 payout, Google
wanted a $1.00 minimum bid on most keywords.
Ummmm, how the heck he supposed to make money promoting a $1.25 lead offer while
paying $1.00 per click. He would have to have close to a 100% conversion rate to make
any decent money.
Why, oh why, are you doing this Google?!
Then it hit me… “Quality Score.”
You see, Waseem’s overall “quality score” was low because of that stupid “car quote”
campaign and because Google looks at your historical account click-thru rate, they were
effectively punishing Waseem for his initial ad campaign.
Google basis the quality score of any keyword you bid on based on these factors:
1. Click-thru Rate (CTR)
2. Ad Text
3. Historical Keyword Performance
4. Landing Page
5. Web Site The Landing Page Is Residing On
Google had really nothing to go on as far as click-thru rate or historical keyword
performance for his second ad campaign, so they looked at Waseem’s ENTIRE account
when determining bid prices.
So now Yoda is getting pissed and Skywalker is getting frustrated.
25
So at this point… I cheated and told him to get out of the room and put my son to sleep in
the other room while I worked on his campaign.
So I am staring at the computer screen trying to figure out how I am going to make it
work with Google Adwords now that my brother-in-law has a bad historical record.
Google is basically going to punish him for anything new he sets up, so now what?
I had the option of just starting an entirely new Google Adwords account to get a fresh
start.
** Note **
If your Google Adwords account has a bad history of low click-thru rates and crappy ads,
you may want open a new account and start fresh.
** End of Note **
I didn’t want to start a new account and based on my experience, I knew of a way around
this problem.
But it would *cost* my brother-in-law money.
I decided to place the minimum bid at $1.00 for the $1.25 lead offer and let the campaign
run, but only AFTER I wrote the ads for him hoping that Google would reward this
account if I wrote ads that were very keyword *specific* and had a good click-thru rate.
So, boom! I let it run knowing that every click was costing my “college-broke” brotherin-
law a full dollar.
On May 18th, 2006, Waseem generated his first (2) leads at $1.25 a piece for a total of
$2.50 in affiliate commissions.
But it took him (6) clicks to generate those leads for a total cost of $1.00 x 6 = $6.00.
Ouch! He lost $3.50.
But a 33% click to lead conversion. Now that is great!
So I tell him to keep running the campaign at a loss and he is looking at me with this
serious “I am a college student, $3.50 is a huge amount of money to me” look.
Trust me, I say.
The next day, four clicks and zero leads.
Not good.
26
But wait, the click-thru rate on the ad is over 10% for the last two days. Are the Google
Gods watching?
Not bad ad writing Gauher, pat yourself on the back.
But Waseem is still looking at me with that “$4 is almost a full lunch at McDonald’s”
look.
Hang in bro.
The next day I figured Google must be loving me for my great click-thru rate and I
decided to drop the bid drastically.
I was hoping that I wouldn’t see the dreaded “Keyword Inactive: Minimum Bid $1.00

message beside each keyword.

[ 本帖最后由 hahaqu123 于 2008-2-24 20:26 编辑 ]

静水流深

我个人认为论坛上至少一半人看不懂这篇文章

lovebird

有点意思！继续研究！

晕 立马变成收钱的了 马上BACK！

[ 本帖最后由 lovebird 于 2008-2-24 20:28 编辑 ]

wo低调

英文还凑合

hahaqu123

这年头，想要得到就必须付出点东西
象征性的收费嘛:

jhkyve

:

qpyangwu

不错

[ 本帖最后由 qpyangwu 于 2008-2-24 22:10 编辑 ]

newbe

可惜我刚进来 ，我要能看到肯定能看懂

realvoc

看不到了，晕，没钱买

donkey518

没钱 看

feeng

不知道是节选自哪个地方的~~

feeng

找到了，嘿嘿~~

xrbgold

QS对新号始终是个头痛的问题啊

麻雀

非常不错,还没完呢,有续文吗?

ieoijdjk77

看了，学习下

麻雀

找到后续文章了

Can I Teach This PPC-CPA Stuff? Part 2

Okay, here is the continuation of the story on how I got my
brother-in-law involved with driving traffic from pay per
click search engines to CPA lead offers.

I left off on how he messed up his Google Adwords account
and how I was trying to fix it.

Here is what happened when I dropped the bid on that $1.25
lead campaign from $1.00 down to about $0.25.

Ready?

Google accepted the new bid.

Woo hoo!

Now Waseem can actually make money on this offer. Google
rewarded this campaign because we had developed a good CTR
on the ads.

From this experience, I reminded him to develop his ad
writing skills to keep a good CTR ratio for all his ads on
Google.

He is not a big Google fan because of all their
rules and restrictions, but he really likes MSN and spent a
lot of time on this PPC search engine setting up campaigns.

He only ever did learn Google Adwords and MSN Adcenter. He
could have built a lot more traffic if he had experimented
with the list of other *profitable* pay per click search
engines I had given him.

He started making some good money, but things could have
been better if not for the following:

1. Never use a broke college student who hasn’t made more
than $2,000 in an entire summer as a test subject. As soon
as Waseem started making $100 in affiliate commissions a
day, he got lazy and stopped doing much.

2. World Cup: Waseem is a soccer fanatic and was *easily*
distracted by the World Cup. So distracted that he told me
it was a *need* for him to watch almost all the matches.

3. He enrolled himself in a full-time course over the summer
and had assignments and tests to complete. Okay, I will let
this one go.

Over the three and a half months he spent at my home, he only
got around to driving traffic to 4-5 offers. I had hoped
that he would have built enough traffic to pull off a
$10,000/month.

Here are the result of Waseem’s stats since mid-May by
month:

** May **
Revenue: $830.05
Cost: $616.38
Profit: $213.67
Net Margin: 25.7%

** June **
Revenue: $2,526.95
Cost: $2,390.28
Profit: $136.67
Net Margin: 5.4%

** July **
Revenue: $2,787.40
Cost: $1,749.53
Profit: $1,037.87
Net Margin: 37.2%

** August **
Revenue: $2,983.30
Cost: $1,945.83
Profit: $1,037.47
Net Margin: 34.8%

** September **
Revenue: $3,841.30
Cost: $2,662.14
Profit: $1,179.16
Net Margin: 30.7%

** October **
Revenue: $3,752.30
Cost: $2,701.78
Profit: $1,050.52
Net Margin: 28.0%

** November (forecasted) **
Revenue: $3,280.00
Cost: $2,403.00
Profit: $877.00
Net Margin: 26.7%

For some people, they may say that the above profit is not
a lot of money. But for others, that is enough to cover
a mortgage and car payment.

For Waseem, this was a windfall.

Waseem got lazy and gave up to soon. It still makes me mad
when I think about the potential.

In fact, it was ironic that when he went back to university
in September, he virtually did nothing and his affiliate
commissions jumped to almost $4,000 in both September and
October.

If he had just spent a few hours optimizing his campaigns
using the *system* I showed him, he could have easily netted
50% of these gross revenues as profit.

He still isn’t doing anything with his campaigns, but is
still netting an average of $1,000 in profit a month on
complete auto-pilot.

I actually just recently saw him after he came up to help me
set up my recent two day seminar in Toronto.

You should have seen the look on his face *after* my two day
seminar, when I spilled the beans on *everything* I do to
select group of 25 participants.

I only taught him about 30% of what I knew.

He came up to me and kept repeating “Man, I gotta finish
school and start ramping my campaigns up.”

Don’t worry bud, only one more semester left.

Hope this story motivates you that if a broke college
student who didn’t have *any* Internet marketing experience
can make money using the PPC to CPA money model, so can you.

Start building those CPA campaigns!

Gauher

happy318

问天

有高手指点还要经过这么多波折才赚到钱，我们恐怕要赚到钱就更难了

大口仔

主要讲gg的,还不错,比较生动,看不懂的不要看了,类似的文章中文的也有