SEO |  SEO 2.0  |
 Link building, manually adding them, submitting static websites to directories, link exchange, paying for links
链接建设,大多是手工添加,如提交目录,友情链接,付费链接
|  Getting links, enhancing it by certain actions like blogging, writing pillar content, creating link bait, socializing
获得链接的方式主要通过写博客,分享优质内容,链接诱饵,社会化等
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 On site optimization for spiders: example repetitive page titles concentrating (solely) on keywords
SEO优化的对象是搜索引擎蜘蛛,目标页面的标题是针对关键词优化的
|  On site optimization for users. Example: Kick ass post titles
不太“在意”标题的写法,标题是为了读者,而不是搜索引擎,关键词丢在一边
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 Competition: You compete with others to be on the first page/in the Google top 10 for keywords
你的竞争对手大多是那些在Google关键词排名前十位的网站
| Cooperation: You cooperate with each other submitting fellow bloggers to social media or voting for them, you link to them
与那些订阅你博客的读者进行合作,为他们投票,链向他们
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 Barter: You give me link and only then I will give you one
交换,链接一对一地交换
|  Giving: I link you regardless whether you link back, but in most cases you will, more than once
主动给于,通常不止一次,不会在意反向链接
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 Hiding: We’re not doing SEO, we can’t show our client list publicly, impersonal SEO company
掩饰,不会公开客户列表,个人SEO
|  Being open: Welcome our new client xyz, we are proud to work together with them, Rand Fishkin and his team
全开放,团队合作,愿意分享
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 keywords 关键词 |  tags 标签 |
 Optimization for links 链接制胜 |   Optimization for traffic 不太看重链接,流量制胜 |
 clicks, pageviews, visits 流量统计的IP及PV |  conversions, ROI, branding 转化率及品牌度 |
 DMOZ 开放目录 |  del.icio.us 主流社会化书签 |
 Main traffic sources: Google, Yahoo, MSN
主要依赖Google,Yahoo,MSN三大搜索引擎的流量
|  Main traffic sources: StumbleUpon, Niche social news sites, Blogs 更多地来自一些社会化新闻网站,博客 |
 one way communication 交流的方式单一 |  dialog, conversation 对话交流 |
 top down 自上而下 |  bottom up 自下而上 |
 undemocratic 非民主, who pays most is on top |  democratic 民主, who responds to popular demand is on top |
 50% automated |  10% automated |
 technocratic 技术层面 |   emotional 情感化层面 |