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Web 2.0: A Strategy Guide Business thinking and strategies behind successful Web 2.0 implementations.
By Amy Shuen
April 2008
Pages: 266
Description
Web 2.0 makes headlines, but how does it make money? This concise guideexplains what's different about Web 2.0 and how those differences canimprove the bottom line. Whether you're an executive, a small businessowner, or an entrepreneur, Web 2.0: A Strategy Guide illustratesthrough real life examples how various businesses are creating newopportunities on today's Web. This book is about strategy rather thanthe technology itself
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