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本文适合中小企业英文b2c网站营销人员学习
1. Write and submit articles. It is a classic, but it works. This will be indefinite traffic stuck in the search engines for you.
撰写并提交所写的与站点内容相关的文章。经典有效。这将保证网站在搜索引擎中获得一定流量。
2. Write quality unique articles, not articles that are rehashed or provide no insight to readers, which is a huge problem these days. ..
发布原创的高质量文章,能帮助读者的真实有效但不老掉牙的文章,很多站点无法做到这些。。。
3. Write and submit press releases, think prweb after you do one.
撰写新闻类的稿件提交到类似prweb的站点。
4. Write and ping blog entries. Always make sure to link back to your website with your blog posts. Try making multiple blogs and have them all link back to
one main site.
更新Blog并提交。保证这些Blog内容链接到目标网站。可尝试群建Blog并充分利用其反向链接。
5. Make sure your website is listed in DMOZ: http://dmoz.org/. .
保证你的站点被odp之类的高质量目录站点收录。
6. Advertise your website in the appropriate categories at Craigslist. Try posting your ads in the most populated cities in the world.
利用craigslist.org这样的分类广告推广自己的站点和产品。注意将信息发布到匹配度高、最适合自己产品的地区分类页面里。
7. If a niche related forum that you frequently visit allows signatures, then make sure to add your website url in there.
如果可以的话,在你经常访问的与站点相关度高、有一定流量的论坛里,将网站链接保存在论坛的账户签名中。
8. Make sure to view related products on Amazon.com. You can try and take some customers from your competitors here by providing your own url if the product
is similar. Review websites in your niche on Alexa to try to take some of their traffic by including a reference back to your site.
查阅amazon.com等站点上的相关产品。如果可以的话在同类产品中提供自己的链接以带来商业流量。在alexa等网站目录中提供自己以及同类站点的相关介绍。
9. Review some related products on epinion.
参与http://www.epinions.com/之类站点的相关产品评论,尽可能的制造定向流量。
10. If you purchase a product that you actually like, then feel free to give an individual respect when respect is due and leave a testimonial. You should be
able to get some traffic from that website if your testimonial is left with a url.
如果你在购买产品后给商家或者平台留下带有自己站点链接的意见书,或许会带来一定流量。
11. Whenever you send an email to someone, always add your website url as a signature.
发邮件时将自己的站点作为邮件签名。
12. Keep updating content on your websites/blogs… try at least once per week.
保持更新网站内容和Blog等,最少一周一篇。
13. Tag blog posts at social bookmarking sites, especially at http://del.icio.us/. .
提交Blog标签到del.icio.us类的书签网站。
14. Add photos to your blog with appropriate keywords.
适当增加与关键词匹配的图片类信息。
15. Tag blog photos at Flickr.
将Blog图片标签提交到flickr类等图片2.0站点。
16. Politely ask your readers to subscribe to your rss feeds.
采用适当的策略让浏览者订阅你的Blog。
17. Try coining your own term. Might want to trademark it if you smell that it will become popular.
树立自己站点的规范和特征,保证流量上升时让浏览者过目不忘。
18. Encourage readers to comment on your blogs.
引导浏览者参与自己Blog的讨论。
19. Include translation for your websites/blogs, especially in Chinese.
保证站点适合各种语言的浏览者访问,特别是中文。
20. Do not be boring; write about something that a wide select of people would want to know about.
不要单纯的进行枯燥更新;将比如时事类的内容充分结合到站点的更新当中去。
21. Make sure to edit your writing (unlike what I m doing).
保证文案的适当更新。
22. Comment on other related blogs.
在相关度高的Blog上发表带网站信息的评论。
23. Make a custom 404-error page for your website. You can provide a link back to your main website or even try to monetize it by offering a related
affiliate program within your niche.
制作404页面。保证流量的有效不丢失并在条件允许的情况下启动自己的“联属网络营销”系统。
24. Sponsor a charity, most charities will link back to your website, and you are also doing a good deed.
赞助慈善性机构或事件,很有可能得到有助于站点形象的链接。
25. Sell an item on eBay as a charity auction. Most charities will link back to both your auction and your main website.
在ebay等电子商务网站上慈善竞拍。他们或许会帮你宣传。
26. Start a publicity campaign, do something that individuals in your niche will take note of.
参与相关的公开活动,业内的朋友会注意到你。
27. Brand your website with a logo and a slogan/catch phrase. Think IBM.
给网站定位标识和标语。
28. Hold a crazy contest that people in your niche will talk about. This will equal more links and traffic to your website.
举办行业类型的竞赛,以便带来关注度和流量。
29. Build a tool that individuals in your niche will love and enjoy. Then give it away for free. If the tool is helpful, then you will get quality one-way
links to your website.
制作站点所针对行业的免费工具并发布,如果大家用的上,会产生不少单向链接。
30. Contact small newsletters sources offline and submit articles to them.
给线下的媒体等资源投稿。
31. Become friends with editors of an offline publication.
与线下出版物机构的编辑成为朋友。
32. Give speeches offline. Start small and local. Also, do not forget to participate in toastmasters meetings in your area.
线下参与更多的类似演讲的活动。从本地的小型活动开始。当然,别忘了参与更大区域的聚会。
33. Have a GREAT product. All of the marketing/advertising in the world will do you NO good if your product is sub par.
做好产品本身。所有的营销和广告都不能给非标准的产品不断带来好的利润。
34. Make something innovative. If you are selling information, what makes your content something you cannot get from the local bookstore, Barnes and noble or
even eBay for that matter?
有创新意识。如果你是销售信息为生,多想想靠什么不同的内容来吸引本地书店或者ebay的客户。
35. Is your product groundbreaking? Will you leave individuals with no choice but to talk about your product or service?
如果你的产品是开创性的,你将如何在开始阶段独立向人们推荐这些产品和相关的服务呢?
36. Are you selling something that wide groups of people want to know about but there is limited/scarce knowledge?
是否有好的方法解决对于你的产品适用广泛但缺乏认知度这个问题?
37. Write good content, if your writing is good then people will share it with their friends. In addition, webmasters will use it as content on their website
with a reference back to your article, or at least they should.
如果文案编辑的准确流畅通俗易懂,人们看到后会乐于分享.另外站长们也会转载并写明出处.
38. Spark emotions. If you get people emotional about something then they will most likely talk about it.
带动浏览者的情绪,引发讨论话题或者链接诱饵。
39. Get a custom t-shirt made with your website url on it, and wear it often.
制作站点形象T恤,并适时展示。
40. Build a list of subscribers. Your list is like a golden asset to you if utilized correctly.
构建用户数据库。正确使用会带来无限价值。
41. Write tip articles, such as “Ten easy tips to blank-blank-blank.”
撰写与站点内容相关的技巧类文章。
42. Buy traffic from the search engines by utilizing one of their PPC campaigns.
适当付费点击并对其进行优化。
43. Open up a myspace account and find targeted friends so that you can promote your services to them. Do not spam people, myspace is cracking down on
spammers and are starting to sue people.
注册类似myspace的账户并寻找目标客户以便向他们推荐你的产品或服务。不要暴力群发,否则可能会被起诉。
44. Solicit a link from your local chamber of commerce.
申请本地商会链接。
45. Have an easy to remember domain name. If your domain name is too long or not memorable then people may forget your site.
域名简单明了,便于记忆。
46. Add a bookmark option to your website/blogs.
网站增加书签功能。
47. Purchase the misspelled versions of your domain name and have it redirect to your main one.
购买站点域名的错别字域名并做301重定向。
48. Use keywords in your image alt tags. For example, keywords go head
alt图片标签适当优化。
49. Make sure to include appropriate keywords in your title tag, search engines show more prominence or importance to keywords here.
标题适当突出关键词。 |
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