如何成功优化超过10,000词语的网页
看的wordtracker上面的文章,总结如下:1. 关注你的主关键词和次关键词:
不要在你网站不同的页面使用相同的关键词。
对于主关键词和次关键词,你可以遵循下面的优化过程:
I.找到相关利基关键词:
这个方法有很多,查看对手网站文章,找到你需要推广的产品描述、使用工具搜索等等)
II.评估你的利基关键词 :
评估的内容有: 利基大小,竞争大小,目前的流量, 目前的销售情况
可以使用wordtracker tool, eg:
http://www.wordtracker.com/attachments/tostrategy-7.png
III.按照优先次序排序你的关键词列表, 可在excel列出表格进行分析,eg:
http://www.wordtracker.com/attachments/tostrategy-12.png
2. 使用效果好的长尾关键词
3. 在下面这些位置上使用目标关键词。• Page title tag
• Description tag
• Headlines, sub-headlines and body text
• Internal and external links
• Image names and alt tags4. 写大约1000字的新内容,关注一个主题和匹配长尾关键词
" a general rule a good knol will be longer than a typical web page. Because knols are meant for readers who want more detail on a subject, they should be more in-depth than most web content"
----- google knol的建议
5. 建立一些链接(inbound link, backlinks)
6. 优化页面需要check的列表:(这些就不翻译了,直接看比较容易懂)• Start with a keyword strategy for your whole site
• Plan a structure for your site's content
• Choose primary and secondary target keywords
• Enter your target keywords into Wordtracker to find long tail keywords, similar keywords and related keywords. Take a free 7-day trial here.
• Write natural copy, focused on one subject, using singular, plural, similar (in meaning) and related (associated with) keywords
• Page title tag
• Description tag
• Headlines
• Sub-headlines
• Internal outbound links (to other pages on your site)
• External outbound links (to other sites)
• Image names and alt tags
• Internal inbound links from related pages and your home page
• External inbound links from other sites
这个还是要看外链吧
页:
[1]